Marketing & Performance Analyst · Jakarta, ID

Davit
Hidayat.

Marketing Analytics Performance Improvement Business Analysis Digital Performance People Analytics

I turn data into decisions. With experience across financial services, FMCG, and manufacturing, I specialise in transforming raw numbers into clear strategies — helping organisations move faster with data they can trust.

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2,500+
Personnel Tracked
80%
Reporting Time Saved
3
Industries
Open to opportunities
Davit Hidayat
About

Analytical mind,
strategic vision.

I am a Marketing & Performance Analyst with experience across financial services, FMCG, and manufacturing. I specialise in transforming raw numbers into clear strategies — my work sits at the intersection of data systems and business decision-making.

At WOM Finance, I own KPI governance for 2,500+ marketing personnel nationwide, automate enterprise dashboards delivered before 7 AM, and directly support BOD-level strategic decisions through performance analytics.

My background also spans digital marketing, social media, and HR analytics — giving me a rare 360° view across the full business lifecycle. My experience with HR data and operations at a high-growth consumer brand also positions me well for People Analytics and HC Business Partner roles.

Based in Jakarta. Open to full-time, contract, and consulting engagements.

3+
Years Experience
IDR 7.5T
Target Governed
1,000+
Daily Apps Monitored
20+
Ad-hoc Tools Built
Languages
Bahasa IndonesiaNative
EnglishProfessional
MandarinBeginner
Currently learning
Experience

Professional journey.

Mar 2025 —
Marketing Performance Improvement
WOM Finance · Jakarta · Financial Services
  • Owned and governed nationwide KPI measurement for 2,500+ marketing personnel across all regions and products — serving as the validated single source of truth for performance reviews, corrective actions, and termination decisions.
  • Designed and automated an end-to-end SLA monitoring framework via Apps Script on million-row datasets, cutting reporting time from ~17–20 hours to ~3–4 hours (≈80% reduction).
  • Delivered enterprise-level OI & SLA dashboards (1,000+ applications/day) consistently before 07:00 AM, providing real-time pipeline visibility to BOD and Senior Management.
  • Built an individual productivity matrix covering 1,500+ MPE — integrating application lifecycle data, sales performance, and competency profiling for granular talent evaluation.
  • Drove measurable growth: New Bike productivity +86%, MotorKu +99%, MobilKu revenue productivity +70% through performance analytics and execution monitoring.
  • Co-owned corporate Marketing Target data (Maybank–WOM aligned) covering annual targets up to IDR 7.5T, translating them into manpower planning and productivity frameworks.
  • Delivered 20+ ad-hoc analyses and monitoring tools, reducing issue identification time by 60–75% and enabling faster management actions across underperforming areas.
  • Monitored and analysed digital marketing leads and Order In (OI) flows across channels — tracking lead volume, conversion rates, and pipeline health to support digital performance evaluation and campaign optimisation decisions.
Jul 2024 — Dec 2024
HR Database & Operations Administrator
PT May Sun Yvan (Skintific) · Jakarta · FMCG / Skincare
  • Built and managed a manpower performance database (800+ employees) to support reporting and decision-making for OM, BM, PM, and senior management.
  • Analysed and reported 5,000+ manpower records (active, inactive, candidates) to support workforce planning and operational performance monitoring.
  • Developed structured dashboards and reports (MPE & MPP) delivering actionable insights for management decisions.
  • Acted as the central gatekeeper for national manpower ratecard and MPP openings — controlling position creation, compensation structure, and regional allocation to ensure data governance and cost alignment.
  • Ensured data accuracy, consistency, and compliance across HR and operational reporting systems.
Mar 2024 — Jul 2024
Marketing Support & Reporting
PT Mulia Keramik Indahraya / PT ATK · Jakarta · Manufacturing
  • Organised, cleaned, and maintained sales and marketing performance data (MT & GT channels) across 130+ retail stores nationwide to support business monitoring and decision-making.
  • Analysed 150+ SPB/SPG sales performance data and delivered visual insights to Key Account Managers (KAM), Business Managers (BM), and Marketing Operations teams.
  • Prepared and verified sales incentives, event expenses, and travel allowances, ensuring accurate and timely disbursement aligned with marketing activities.
  • Participated in a nationwide granite product launch roadshow across 9+ cities in 24 days (West Java, Central Java, Jabodetabek) — supporting event execution, guest management, lead data collection, and logistics coordination at hotel-based events.
  • Supported cross-functional collaboration with sales and operations teams for reporting, data requests, and field activity coordination.
Expertise

Multi-discipline,
one analyst.

📊
Performance Analytics

End-to-end KPI governance and performance measurement at enterprise scale — from individual-level productivity tracking to BOD-level strategic reporting.

KPI GovernanceProductivity MatrixBOD Reporting
⚡
Automation & Systems

Building automated reporting pipelines that transform hours of manual work into minutes — Apps Script, SQL, and scalable frameworks for million-row datasets.

Apps ScriptSQLProcess Automation
📈
Dashboard & Data Viz

Designing executive-ready dashboards with real-time visibility — SLA aging, pipeline trends, and performance monitoring delivered before the workday begins.

Looker StudioReal-time DashboardsData Viz
🗃
People & HR Analytics

Workforce data management, manpower planning, and HR analytics — translating corporate targets into staffing frameworks and productivity capacity models.

Manpower PlanningTalent EvaluationHR Database
🎯
Digital Marketing

Strong foundation in paid advertising and digital channels — I understand the strategy behind the data, not just how to read it.

Meta AdsGoogle AdsSocial Media
🤝
Stakeholder Communication

Translating complex data into clear narratives — from training regional teams to briefing senior executives with insights that drive immediate action.

Executive BriefsTrainingCross-functional
Selected Work

Impact by numbers.

001
Nationwide KPI Governance System
WOM Finance · 20252,500+ personnel · All regions & products
↗ Reduced KPI disputes to near zero · Single source of truth for BOD decisions
Analytics
002
Marketing Performance Dashboard
WOM Finance · 2025Multi-channel · Leads, OI & digital performance monitoring
↗ Real-time visibility into lead volume, conversion rates & campaign pipeline health
Digital Performance
003
SLA Automation Framework
WOM Finance · 2025Million-row datasets · Apps Script
↗ Processing time: 17–20 hrs → 3–4 hrs (~80% reduction)
Automation
004
Enterprise OI & SLA Dashboard
WOM Finance · 20251,000+ applications/day · Delivered by 07:00 AM
↗ Real-time pipeline visibility for BOD & Senior Management
Dashboard
005
Marketing Productivity Uplift Program
WOM Finance · 2025Performance analytics & execution monitoring
↗ New Bike +86% · MotorKu +99% · MobilKu Revenue +70%
Performance
006
Individual Productivity Matrix
WOM Finance · 20251,500+ MPE · Full application lifecycle data
↗ Granular talent evaluation enabling data-driven manpower decisions
People Analytics
007
Nationwide Granite Product Launch Roadshow
Mulia Keramik · Apr 20249+ cities · West Java, Central Java, Jabodetabek
↗ 24-day multi-city execution · Lead & order data collection · End-to-end event support
Field Marketing
Tech Stack

Tools I work with.

Analytics & Data
Google Sheets / Excel
Apps Script
SQL
BigQuery
Looker Studio
Google Analytics 4
Tableau
Python
Microsoft Access
Draw.io
ChatGPT
Claude AI
AWS
Marketing & Digital
Meta Ads Manager
Google Ads
TikTok Ads
Meta Business Suite
Google Slides
PowerPoint
Canva
Hootsuite
Figma (Basic)
Productivity & Ops
Google Workspace
Microsoft Office
Notion
ClickUp
Slack
Odoo
ERP System
Trello
Contact

Let's build
something meaningful
together.

Open to full-time roles, contract work, and consulting projects. I typically respond within 24 hours.

Email[email protected]
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LinkedInDavit Hidayat
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ResumeDownload CV (PDF)
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Portfolio
PortfolioView on Google Drive
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